Overview
The Design Phase is where planning takes shape. Based on insights from the Analysis Phase, instructional designers outline the learning experience—defining how the content will be delivered, assessed, and organized to ensure optimal learning.
Purpose of the Design Phase
The goal of the Design Phase is to:
- Structure the learning experience
- Choose the most effective instructional strategies
- Design engaging learning materials and assessments
- Align all elements with learning objectives
This phase transforms raw data into a structured blueprint for development.
Key Elements of the Design Phase
🧩 Learning Objectives
- Based on analysis findings
- Clear, measurable, and aligned with Bloom’s Taxonomy
- Guide the content, assessments, and activities
📚 Content Sequencing
- Organizes content logically (simple to complex, known to unknown)
- Builds knowledge progressively
- Supports scaffolding and retention
🛠️ Instructional Strategies
- Problem-based learning
- Scenario-based learning
- Gamification elements
- Use of multimedia (videos, infographics, animations)
📝 Assessment Planning
- Formative: quizzes, polls, knowledge checks
- Summative: final projects, tests, presentations
- Aligned with objectives and real-world tasks
🎨 Storyboard & Prototypes
- Visual mockups or scripts for course content
- Flowcharts for learner paths and navigation
- Early drafts of modules, slides, and media
Addie Model Basics 